The design theme is the Zenfone around corners. What is around corners? Is that when people see the tiny details of things when you can appreciate the scrutiny and the overall development of the whole picture. Therefore, under this concept, design center from Asus industrial design team has been looking for suitable performance of various design elements Zenfone spirit, and I hope that through this element allows consumers to feel ZenFone glance uniqueness and spirit of the pursuit of the ultimate Asus character. After continuous attempts, the design team decided to make the most ASUS DNA concentric become the main design features Zenfone. So, when consumers saw Zenfone concentric design will be able to associate the pursuit of unparalleled entrepreneurial spirit of Asus.